How Cognitive Load Affects The Brain Essay - 1889 Words

Studying seems to be something every college students puts off until the last minute. Or something they just completely ignore, relying on their memorization skills to hopefully have improved since the material was covered last. Undergraduate students have a habit of using either cramming or spacing as their study methods before an exam. Cognitive load not only impacts how much an individual can remember at the moment, but it also impacts how much an individual can remember over time. While some students believe cramming before a big exam is the best for them, studies on how cognitive load impacts the brain say otherwise. In order to improve memorization as well as test scores, it is best for students to understand their cognitive loads, and how it affects their everyday lives. In Nicholas Carr’s article â€Å"Cognitive Load,† he introduces cognitive overload as a reoccurring element in everyday life. Carr describes working memory as the mind’s temporary infor mation store. Furthermore, he believes that if instead of trying to process and learn everything at once, we instead break it into pieces. Covering only a little at a time and gradually putting the pieces together kind of like a puzzle. Cramming is often a studying habit that most college students, as well as high school students, turn to the night before an exam. In Shelby McIntyre and J. Michael Munson’s journal entry â€Å"Exploring Cramming Student Behaviors, Beliefs, and Learning Retention in the Principle of MarketingShow MoreRelatedHow Cognitive Load Affects The Brain Essay1890 Words   |  8 Pagesexam. Cognitive load not only impacts how much an individual can remember at the moment, but it also impacts how much an individual can remember over time. While some students believe cramming before a big exam is the best for them, studies on how cognitive load impacts the brain say otherwise. In order to improve memorization as well as test scores, it is best for students to understand their cognitive loads, and how it affects their everyday lives. In Nicholas Carr’s article â€Å"Cognitive LoadRead MoreClinical Psychology Questionnaire1272 Words   |  5 Pagesbased practices and clinically sound research. Ideas evolved from primarily case study approaches to laboratory control. As scientific thought has emerged, the pendulum has shifted towards a combination of behavioral approaches and cognitive factors. For instance, Cognitive Behavioral Theory, involves more structured approaches such as relaxation techniques or self-talk, empirically supported treatments, and analysis of specific thoughts on behavior (Gurman Messner, 2003). 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Songs don t only help kids memorize alphabetsRead MoreThe Memory Interference Test ( Mit )950 Words   |  4 PagesThe Memory Interference Test (MIT) is a computerized experiment that gauges the cognitive functioning of undergraduate students through visual or auditory prompts to test memory. The MIT is particularly used to test patient’s memory in situations where a brain injury is in question, the results in performance are compared to standardized scores of their peers. There is an inverse relationship between the amount of memory target items and perf ormance: as the number of items the subject was exposedRead MoreAnxiety and Attention: The Gap in Research Essay3207 Words   |  13 PagesToday, cognitive psychologists know an extensive amount of information on our attention – our ability to divide our attention, our ability to selectively choose what we want to attend to and so on. It is agreed on that our cognitive load and resources are two of the influencing factors when studying how attention works. In a normal-functioning mind, studying these two aspects may be enough to understand how our attention operates, but cognitive psychologists must delve much deeper than this whileRead MoreMultidimensional Effects Of Bilingualism1117 Words   |  5 Pageshas resulted in a growing number of multicultural societies, multilingual families, and children who identify as belonging to more than one culture (Diamond, Carlson, Beck, 2005). Psychologists, linguists, and cognitive neuroscientists have conducted considerable research to distinguish how learning, understanding, and speaking language contribute to an individual’s compatibility with his or her environment (Bialystok, 2010). Past research on language has focused primarily on individuals who speakRead MoreThe Folly Of Fools By Robert Trivers1111 Words   |  5 Pagesnervousness, control, and cognitive load. Nervousness occurs because there is typically a fear of negative consequences if one is discovered lying. Control comes from a response to hide appearing nervous. By trying to suppress nervous behavior, there are typically side effects of overacting and rehearsed and planned impressions. When a persons voice rises in pitch when they lie, it is because they are trying to insert so much control that they tense up. Cognitive load is in reference to that lyingRead MoreAn Inside Look in Multiple Sclerosis Essay1211 Words   |  5 Pagesthe myelin sheath that covers the nerves in the body and affects the brain and spinal cord (Mayo Clinic Sta ff, 2014). The myelin sheath is used for protection of the nerves in which these nerves aid to transport nerve impulses all over the body (Ruto, 2013). Once the body’s immune system attacks the myelin sheath, it begins to disintegrate which affects the conductivity of the nerve impulse and impedes the message transmission from the brain to the rest of the body (Ruto, 2013). In turn, the impulses

Income Inequality Free Essays

string(58) " money to hire more doctors and nurses \(Soroka, 2007, p\." Currently there are many problems and flaws with the way the Canadian government’s policies deal with healthcare, income inequality and poverty. Time to time changes in policies have been made, perhaps to improve these issues, however, the gap between rich and poor keeps increasing and there is very little improvement in healthcare and the economy. In fact, healthcare keeps on becoming costly. We will write a custom essay sample on Income Inequality or any similar topic only for you Order Now Major issues like income inequality and poverty are not being taken care of by the government. According to Dr. Raphael (2002) poverty is caused by several reasons such as inequality in people’s income, weak social services and lack of other social supports (p. VI). He states, â€Å"Poverty directly harms the health of those with low incomes while income inequality affects the health of all Canadians through the weakening of social infrastructure and the destruction of social cohesion. †(Raphael, 2002, p. VI) Income inequality and poverty are interrelated with the way government structures policy decisions in its social and economic sphere (Raphael, 2002, p. VI). Dr. Raphael (2002) also claims that the health effects of poverty is strongly related to income inequality and poverty because societies that has high levels of poverty is bound to be economically unequal (p. 4). Canada’s government policies are inefficient in preventing income inequality and poverty. We do not get to see the whole picture as to how the Canadian government ignores and/or fails to provide services in all parts of Canada who requires improvement of healthcare, prevent income inequality and poverty. People who are living in urban areas are extensively lacking access to healthcare. The population in rural areas of Canada are lower than the population in urban areas. As a result, the government provides less healthcare in rural, northern and remote areas (Hay, Varga-Toth, Hines, 2006, p. III). I believe government is able to do this because people in cities knows less and/or cares less about people living in rural and remote areas. And perhaps government purposely ignores these people in rural areas. For decades aboriginal people living in these areas has been deprived of their rights whether it was healthcare, social assistance, jobs and access to daily needs and services. These aboriginal people often face issues such as poverty and occupational hazards (Hay, Varga-Toth, Hines, 2006, p. III). The reason these problems occur is because government policies are not implemented properly in these areas and the health care professionals in these areas are also not trained properly and there are less staff members workings at these rural areas (Hay, Varga-Toth, Hines, 2006, p. V). There are shortages of doctors and nurses. There is less community health services in these areas. Also these areas are purposely given less funding by government and private organizations (Hay, Varga-Toth, Hines, 2006, p. V). The reports are not being prepared accurately for these areas and government does not make enough efforts to evaluate these reports properly (Hay, Varga-Toth, Hines, 2006, p. V). Some of the major healthcare services are lacking, such as major trauma, mental health services, palliative care, aged care, dental health services and children with special needs. I n most areas these services are not offered and sometimes culturally and linguistically they are not available (Hay, Varga-Toth, Hines, 2006, p. V). This means that in many cases a patient has to travel a great distance in order to get these services and this means spending a great deal of money from their own pocket and if they do not have it, they have no choice but to receive no services or care (Hay, Varga-Toth, Hines, 2006, p. 25). Also women’s healthcare is a significant issue in rural areas. They have difficulties with giving births as there are not enough medically trained doctors for deliveries in rural areas (Hay, Varga-Toth, Hines, 2006, p. 25). They often rely on family physicians and physicians trained in anaesthesiology to have deliveries done. Also there has been many closers of hospitals in these rural areas. As a result, now women too have to travel a great distance to have their deliveries done by a professional. Some women have to reach cities 1 month prior to their delivery and pay all their own expenses (Hay, Varga-Toth, Hines, 2006, p. 25) Because of all these hospital closures and reduced services now there are problems with surgical procedures and pharmacists. Most of the doctors and pharmacists does not stay long in these areas. They leave the community and return to cities (Hay, Varga-Toth, Hines, 2006, p. 26) Also these rural areas do not receive much care for alcohol problems and HIV/AIDS. These services are poorly served. Aboriginals are also not given proper education in how to prevent these diseases (Hay, Varga-Toth, Hines, 2006, p. 26). These are some major issues that government fails to address or as it seems they choose purposely to ignore because these issues has been going on for decades. The government should be a bit responsible with making better policies and taking expert advices constantly to improve the policies. That is why we pay high taxes and high price for goods and services, so that the government should be always on their toe and working hard to make sure we get better and efficient policies. Policies that would help reduce inequalities and poverty in Canada. There are problems in cities too regarding healthcare access. Access such as emergency services, diagnostic equipment and medical specialist are problematic (Soroka, 2007, p. 15). Wait times get longer and longer each year (Soroka, 2007, p. 5). For example, a 50 year old women would have to wait 6 months for her biopsy, a 65 year old man who needs hip replacement has to wait 6-12 months for the surgery (Soroka, 2007, p. 15). There are also delays and lack of service for home care for senior citizens and elderly mentally challenged people. According to author Soroka (2007) 87 percent Canadians claim t hat there is a great amount of lacking in the number of doctors and nurses (p. 16). This happens because government is failing to provide more money to hire more doctors and nurses (Soroka, 2007, p. You read "Income Inequality" in category "Papers" 16). Yet, the government brings in many immigrant doctors and nurses based on their education who still can not find a job in Canada. So it seems that even when there is qualified doctors and nurses available, they government is failing or not investing enough amount of money to hire them. According to Green and Milligan (2007) the gap between Canada’s rich and poor has increased significantly from year 1980 to 2000 (p. 3). The study shows that rich and poor are heading in different directions at an extreme level where the top 1% earners and CEOs only getting richer while middle and the poor only gets poorer (Green Milligan, 2007, P. ). As an example Green and Milligan (2007) shows that during 1980 to 2000 top 5% Canadian earners earned about $121,260 disposable income where as the bottom 5% families had only $3,104 as disposable income (p. 3). This means that the top earners had 39 times higher income bottom 5% earners (Green Milligan, 2007, p. 3). The study suggests that the Ca nadian government’s used income tax policies in order to widen this gap of inequality between rich and poor (Green Milligan, 2007, p. 4). Green and Milligan (2007) states, â€Å"In 2000, the top 10% of income earners had a disposable income of approximately $97,000. That’s 16 times more than the average of $5,900 earned by the bottom 10% of income earners. †(P. 7) While top earners income rose, the bottom earners income remained the same (Green Milligan, 2007, p. 7). Also in a Globe Mail newspaper article author Tavia Grant (2008) points out that an average earner in the year 2005 earned about $41,401 which is almost the same as an average earner 1980 who earned $41,348 (p. 2). Therefore, it is evident that the poor and less advantaged are being kept at the same level of income and resources, while expenses and prices of goods and services has always gone up. As a result, it is the middle and the poor class who suffers by paying the price unfairly, because their income never increase and also their income stayed at the same level for 20 years. According to Grant (2008) 11. 4 percent lives below low income which is considered a poverty line (p. 3). Also immigrants in Canada earn way less then a Canadian born worker. Statistics show that immigrant men earned 63 cents for each dollar a Canadian-born worker earns (Grant, 2008, p. 3). In general, women earn about 85 cents for every dollar men earn (Grant, 2008, p. 3). Lower income deprives basic needs of human life, it leads to depression and it also leads to poverty sometimes. According to Mikkonen Raphael (2010) Canada’s richest neighbourhood’s residents on average, live four years more than the poorest neighbourhood (p. 12). Their study finds that the most deprived Canadians had 28% higher death rates than the least deprived Canadians. Also health issues are a major concern because the poor has far more health issues like heart attacks and diabetes (Mikkonen Raphael, 2010, p. 12). They lack resource and information. The poorest neighbourhoods also have a much higher suicide rate (Mikkonen Raphael, 2010, p. 12). Therefore, in Canada it is evident that income inequality is not being addressed by government policies, it is depriving and affecting the poor and the immigrants, and it is also making them vulnerable where it becomes really difficult to climb out of their situation. Sweden’s government has a different policy for income inequality and poverty. As author Palme (2006) indicates that Sweden’s government is doing well in promoting reduction in poverty and inequality (P. 16). Swedish government has a universal model of social protection. This social protection plan reaches out to venerable people in both rural and urban areas. This plan protects women’s labour force, aging population, all kinds of workers and salary based employees (Palme, 2006, p. 16). The plan also combines both public and private sector where improvement is necessary. There are three basic parts o this program. First, family support and old-age pension program which comes under citizenship benefits. Secondly, for different sectors of society there is a universal scheme which is the social earning insurance. Finally, there is housing benefits and social assistance in which income is verified and tested for families with elders and children (Palme, 2006, p. 16). By using these tactics the Swedish government has been successful in reducing overall inequalities to some extent (Palme, 2006, p. 16). Our government has somewhat similar policies for social services and assistance. However, Sweden pushes the boundaries in making the policies better and providing better services to its citizen. Perhaps Canadian government should also look to other countries and/or advices, it does not have to be Sweden, but they should at least try and find different policies that works better for Canadians. One of the major crisis that the Canadian middle and the working class is facing today is coming out of the 2008 world wide recession. Minimum wage is still very low compared to the rising prices of goods and expenses. During the recession people lost jobs, hours were cut and a lot of people were laid off. In order to survive and pay their bills, a lot of low income Canadians had no choice but to borrow and acquire huge amounts of debts. However, most of the top earners and CEOs kept the same paycheques that they were earning before the recession, while the working class took and are still taking most of the financial blow (CBC News, 2011). This makes their lives even more difficult. Therefore, much of countries capital money is circulating at the top, the vast middle and working class does not have the purchasing power to keep the economy flowing. For a short term goal I would like to propose ‘tax reforms’. Tax reforms that is going to reduce taxes for middle and the working class. Also provide a wage support. Increase marginal income tax on the top earners and limit their earnings. There are a lot of elites and CEOs in Canada who are fortunate and skilled enough to earn a very high income. For example, if someone is earning $500, 000 or $5 million a year then they should pay much higher income tax than what they are paying now. Their tax money should be used not only to evenly distribute, but they should be used to better health services, education, social services and transportation. This way it will not only circulate the money back to middle and working class but it will also help families and individual advance in their life. This helps society as a whole. There are several reasons why government should accept my policy rather than accepting others policies. It is common sense that first and the most important basic need for human is being stable mentally and physically. To maintain this stability you need food, shelter, health, clothing and most importantly education. When people are deprived of these basic needs because of poverty or less income, then the outcome might only be negative consequences and there also might be a social crisis. A society cannot function and/or improve without meeting these basic needs. A society also cannot improve without better education, better healthcare and better social assistances. Therefore, government of Canada should look to invest in poor and hard working people with low income, by providing their basic needs and by educating them in different areas of the policies we have and how to get help from different social assistance programs. Perhaps the government should also take public opinions, discussions and ideas into consideration while making major decisions and policies because it’s the people’s problems that they need to address and the only way to address them is to find out first hand what the real problems are, and what are the best means by which the government can provide efficient and helpful service to the public. The government should also improve income distribution and tax policies. I believe there is no better investment than investing in every person in society and government should focus on improving human capital. In the long run, investing in improvement of human capital improves society and mankind as a whole. How to cite Income Inequality, Papers

Strategic Communication Plan IMC Model For Chain Store

Question: Discuss about the Term for Strategic Communication Plan of IMC Model For Chain Store. Answer: Introduction: Today, vaccines are considered as the safest, most pocket-friendly and powerful means to curb deaths and fight diseases. With the help of continuous research and developments, we have been made available with powerful vaccines to combat diseases that affect infants and children. A major milestone in the journey of the WHO has been the eradication of the smallpox. WHO celebrates seven public health days across the globe with the motive of spreading awareness about health issues. Following are the seven official days of public health: The World TB Day The World Health Day The World Malaria Day World No Tobacco Day World Blood Donor Day The World Hepatitis Day The World AIDS Day With the initiatives of WHO, mortality due to measles has dropped by 79%. As per the statistic, in a year over 18 million infants do not receive basic vaccines. This is because some people do not have proper access to health care services and some people are uninformed about immunization. A large number of infants and children die every year due to measles, tetanus, Haemophilus influenza type b, malaria, rotavirus, diarrhoea, yellow fever, hepatitis b, pneumonia, and malnutrition. It is very important to create awareness among parents about the various vaccinations that are available. Children should receive these vaccines at the prescribed age to protect them from diseases (Bisht 2016). Following are some of the vaccines available for children: BCG (for tuberculosis), rotavirus vaccine, HIB (for Haemophilus influenza type B), hepatitis-A, hepatitis-B, DTP/DPT (for diphtheria, tetanus, pertussis), MMR (for measles, mumps, rubella). Measles is an infection that affects the respiratory system and it is a contagious disease. Many children under the age of five die due to measles across the globe. The number of deaths caused due to measles has reduced over the past few years due to the availability of a vaccine against measles (Masadeh et al. 2014). Many parents do not get their children vaccinated against measles due to the fear of side-effects. Following are the symptoms of measles: High fever Redness in eyes A dry cough, sore throat, running nose Body aches Skin rashes To prevent measles, MMR vaccine is available which provides protection against measles, mumps, and rubella. The 1st dosage of this vaccine is given when the child becomes 12 months old and the second dose is given when the child is 4-6 years of age. Children should always be vaccinated against measles before travelling abroad (Masadeh et al. 2014). The National Health Authority of Somalia has decided to run a free vaccination programme against measles for children with the main objective to bring down deaths caused due to measles. Following are the elements of a strategic communication plan developed for creating an awareness campaign about the free vaccination programme against measles for children initiated by the National Health Authority of Somalia: Research methodology Research includes gathering data, information and facts for the enhancement of knowledge. Secondary data were used for the research. The data has been collected from various websites and articles. Data was collected to understand the availability of vaccines against various diseases, initiatives taken by WHO, the reason for high mortality of children due to measles and measures taken by the National Health Authority of Somalia to curb measles (Morin et al. 2012). Internal analysis It is very important to have an assessment of the financial, infrastructural, and technical and human resources that are available. National Health Authority of Somalia has a sound financial and human resources to run the free vaccination programme against measles (Schferhoff 2014). They have hired 2500 people more about this programme. External analysis PEST (Political, Economic, Socio-cultural and Technological) analysis has been done to analyse the external factors. Political factors- These factors include the attitude of government towards people, the level of democracy and political stability within a country. In Somalia, the government has been encouraging the existence of agencies that provide health care facilities. The government is taking steps in bringing down the mortality rate due to diseases (Aghaei et al. 2016). This would be helpful for the success of the free vaccination programme. Economic factors- These factors include the income distribution, economic condition of different segments of the population, purchasing power, rate of growth of the economy, inflation rate, exchange rate, etc. Since the income distribution is uneven, the lower segment of the population cannot afford healthcare facilities. The free vaccination programme will be very beneficial for the lower segment of the population. Socio- cultural factors- These factors include the perception of people towards themselves, traditions, beliefs, lifestyle of people and level of education. With due course of time, the literacy level is increasing in Somalia (Schferhoff 2014). People are becoming conscious of their lifestyle and their health. People are becoming aware of what is happening in other parts of the word. Since people are becoming conscious of their health, it would be easy to spread awareness about the programme. Technological factors- These factors include the amount of money spent on Research and Development, the rate at which innovations are happening and pace at which technological changes are being accepted. In Somalia, a lot of money is being invested in R and D especially in the field of healthcare. Internet penetration is increasing, and online marketing is gaining pace. Mobile applications are becoming very popular ("Measuring Advertising Effectiveness" 2016). Since people have access to the internet, online marketing can be used for the promotion of the campaign. Stakeholder analysis Public Relations is also a tool that can be used for strategic communication. Public Relations are used to increase awareness and improve perception. It is used to evaluate the attitude of the public and execute a program in order to gain acceptance of public. Public are the people with which an organization interacts- customers, employees, investor, suppliers, government organizations and non-governmental organizations. PR tools like a press conference, press release, and interaction with the target audience will be used (Wardlaw et al. 2010). National Health Authority of Somalia will have its website that will have all details of the free vaccination program. The internal stakeholders for this campaign are employees and people of the target audience. The external stakeholders for this campaign are media and specialized groups. Strategic goal setting It is very important to set objective in order to measure the impact of the communication plan. The main objective of this plan is to increase awareness among people regarding the availability of the vaccine against measles and encourage people to get their children vaccinated against measles. The goals for a communication plan should be SMART (Specific, Measurable Actionable Relevant Timely). The impact of the communication programme can be measured by calculating the % increase in children vaccinated against measles ("UNICEF- Immunization 2016). The outcomes of the goal can be measured quantitatively. The time constraint for measuring the impact of communication plan is 1 year. Targeting and positioning process Market segmentation is very important for making a strategic communication plan. Segmentation is a technique that is used to divide the entire market into small sections where people of one section have the same needs/ demands and responds in a similar way to a marketing action. Segmentation is done on the basis of geography, demography, behaviour, socioeconomic factors, psychological factors, and awareness. A market segment is selected as the target audience. For free vaccination programme, on the basis of geography more focus will be on people living in rural areas. On the basis of demography, people who are married and are falling in the age group of 18-40 years will be targeted (Wardlaw et al. 2010). Educated, as well as uneducated people, will be targeted. People living in rural, as well as urban areas, will be targeted. The Marketing communication mix will be used to position the free vaccination programme on the basis of long-run benefits of the vaccine. Design message The content and the presentation of the message play an important role in deciding the effectiveness of communication plan. The advertisements will have a message- Get your child vaccinated free of cost otherwise the disease may cost the life of your child. The message will have a visual where a mother is getting her child vaccinated. The message will have some facts like a number of deaths caused by measles in 1 year in Somalia and the age at which the vaccine should be taken. The message should be designed in such a way that it is powerful enough to leave a lasting impression on the minds of viewers. Development of IMC program Following are the tools that are used to accomplish the communication objectives that are set for a campaign: advertising, direct marketing, internet marketing, sales promotion, publicity/ public relations and personal selling. Integrated Marketing Communication means that different tools used to accomplish the communication objectives should convey the same meaning. For this campaign, advertisements, public relations, and internet marketing will be used. Thus both online and offline channels will be used for communication. Following are the advantages of PR programmes: Credibility: People consider PR communications to be more credible than advertisements (Watson 2013). For example, an article in the newspaper discussing the mortality rate due to measles and the availability of a vaccine to prevent measles will be perceived to be more credible than an advertisement on a billboard. Cost: Cost involved in PR activities will be less in comparison to the cost involved in advertising. Avoidance of clutter: People focus more on PR activities in comparison to advertisements because there is a lot of clutter in the advertisement world (Watson 2013). Implementation of communication strategies In advertisements, two different types of appeals are used: emotional and a rational appeal. In emotional appeal different emotions like fear, affection, nostalgia, pleasure, comfort, etc. is used, whereas in rational appeal only facts are stated (Barker 2013). For free vaccination programme emotional appeal (fear) will be used- if parents do not get their children vaccinated against measles, they may die due to this disease. The advertisements will have a message- Get your child vaccinated free of cost otherwise the disease may cost the life of your child. We can also ask a celebrity (actor or sports person) to be a part of the campaign (Barker 2013). Media planning needs to be done before promotional messages are directed towards the target audience. Following are the elements of the media plan: Medium: The medium (newspaper, magazines, radio, television) to be used for advertisements. For this campaign, television and newspaper will be used for advertising. Media vehicle: The specific that is to be used within a given medium. For this campaign, advertisements will be given in the Times Today newspaper, The Show and Relevant channels on television (Coman 2009). Frequency: It is the number of times the viewer is exposed to an advertisement. The advertisement will be given in the newspaper once in a week and once in 2 hours on television. For online marketing, social media like Facebook and Twitter will be used for the promotion of the campaign. Banner advertisements will appear once a person visits a website related to health and well-being (Coman 2009). Monitoring and evaluating the IMC program It is very important to assess the effectiveness of the communication mix because of the following reasons: A lot of costs are involved in the promotion of a campaign. If the campaign is not achieving its objectives, there is no point in spending money. If the chosen communication mix is unable to achieve its objectives, we can look for alternative communication strategies. Following techniques will be used to measure the effectiveness of advertisements: Awareness survey: Once people are exposed to advertisements regarding free vaccination campaign, surveys will be conducted at an interval of 2 months to measure the percentage increase in the people getting their children vaccinated against measles (Hegel Bucklin 2003). Recall test: A sample of the target audience will be taken and they will be asked to recall the message of the advertisement. Diagnostics: A sample of the target audience will be taken and their reactions towards the advertisement will be examined. Evaluation will also be done on how well the message has been communicated to the audience (Watson 2013). Following techniques will be used to measure the effectiveness of PR programs: Total number of impressions on the target audience over a given period of time i.e. 2 months Percentage of positive articles or posts over 2 months Percentage of negative articles or posts over 2 months Ratio of positive to negative articles or posts over 2 months The impact of online communication can be monitored by measuring the volume of visitors on the website of the National Health Authority of Somalia, number of posts on social networking sites like Facebook and Twitter (Hegel Bucklin 2003). References Aghaei, Mohammad, Amin Asadollahi, and Meysam Azizi Kouchaksaraei. 2016. "Design Development The IMC Model For Chain Store".IJBM11 (5): 315. doi:10.5539/ijbm.v11n5p315. Barker, Rachel. 2013. "Strategic Integrated Communication: An Alternative Perspective Of Integrated Marketing Communication?".Communicatio39 (1): 102-121. doi:10.1080/02500167.2013.741071. Bisht, Bandana. 2016. "Impact Of Multimedia Approach To An Awareness Program On Knowledge And Attitude Regarding Schizophrenia Among Students Of Selected University, Punjab".Intern. Jour. Psych. Nurs.2 (1): 82. doi:10.5958/2395-180x.2016.00015.3. Coman, Cristina. 2009. "Crisis In Health System - Communication Strategies, From Being Ignored To The Efficient Implementation.".MihXIII (3): 7-12. doi:10.5233/mih.2009.0011. Hegel, Susan L. and Carol A. Bucklin. 2003. "Benefits Of A Phonological Awareness Program For At-Risk Kindergarten Students: Review Of A Three-Year Study".Perspectives On School-Based Issues4 (1): 27. doi:10.1044/sbi4.1.27. Masadeh, Majed M, Karem H Alzoubi, Sayer I Al-Azzam, Hassan S Al-Agedi, Baraa E Abu Rashid, and Tariq L Mukattash. 2014. "Public Awareness Regarding Children Vaccination In Jordan".Human Vaccines Immunotherapeutics10 (6): 1762-1766. doi:10.4161/hv.28608. "Measuring Advertising Effectiveness". 2016.Managementstudyguide.Com. https://www.managementstudyguide.com/advertising-effectiveness.htm. Morin, Alyssa, Thomas Lematre, Anne Farrands, Nathalie Carrier, and Arnaud Gagneur. 2012. "Maternal Knowledge, Attitudes And Beliefs Regarding Gastroenteritis And Rotavirus Vaccine Before Implementing Vaccination Program: Which Key Messages In Light Of A New Immunization Program?".Vaccine30 (41): 5921-5927. doi:10.1016/j.vaccine.2012.07.050. Schferhoff, Marco. 2014. "External Actors And The Provision Of Public Health Services In Somalia".Governance27 (4): 675-695. doi:10.1111/gove.12071. "UNICEF - Immunization - Why Are Children Dying?". 2016.Unicef.Org. https://www.unicef.org/immunization/index_why.html. Wardlaw, Tessa, Peter Salama, Clarissa Brocklehurst, Mickey Chopra, and Elizabeth Mason. 2010. "Diarrhoea: Why Children Are Still Dying And What Can Be Done".The Lancet375 (9718): 870-872. doi:10.1016/s0140-6736(09)61798-0. Watson, Diane. 2013. "The National Health Performance Authority".Med J Aust198 (3): 133. doi:10.5694/mja13.10097.

Television free essay sample

You are the chief editor of a large metropolitan daily newspaper. One of your reporters is caught fabricating sources and making up facts. How do you handle the situation, from disciplining the reporter to explaining it to your readers? † I would have to say that I would handle the situation by firing the person who was involved with the fabrication of sources and facts. I would fire the person because I feel that the integrity of that persons work would always be in question as well as the newspaper would be questioned as to having reliable reporters so long as that person kept his or her job. How I would break the information to the public would be by making the story a front page leading story to be able to show everyone that we are not hiding behind a questionable reporter and that we are acknowledging the problem, had a solution for the problem, and will address the problem publically. We will write a custom essay sample on Television or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I believe that a newspaper or news source needs to be honest and not have its integrity questioned. If someone is caught outright lying I know I would never trust that person or newspaper so long as that person is still associated with it. I know it sounds drastic but I believe that honesty and reliability are some of the core responsibilities of a newspaper and thus if anyone works there that has questionable traits or is caught outright lying that paper will never be able to come back from that negative image so long as that person is writing for the paper or is involved with the paper at all. Integrity is a core component for writing factual evidence, and outright lying brings into question what the motivations are for the reporter, and not only that, everything that the reporter has written previously will be questioned because if the person has lied for one report what reassurance do the people have for the fact that the reporter has not lied before? I feel that acknowledging the problem by making it a cover story for the paper is the only way to honorably report on the situation. By making it a cover story it gives the readers the reassurance that the paper is aware of the problem, and is taking the proper means to solve the problem. It also gives the readers the knowledge that the newspaper did not support or condone that reporter’s actions and that the newspaper feels that integrity, honesty, and credible reporting is the importance and does not have ulterior motives. It is best to make it front page news because I feel that once it becomes public knowledge the other news sources will cover the story and try to use it to boost ratings or sales of their own papers, so trying to hide from the fact that it happened would not be effective nor would it inspire confidence from the readers about your paper. As I have said before I cannot stress enough how important honesty and integrity are for a newspaper. Considering how many different sources are available to acquire news having a person on staff that has been caught cheating and lying will pretty much destroy a newspaper. Does firing the person seem a bit drastic? I’d have to say yes it does seem drastic, but given the alternatives of keeping the person on staff and having anything that person writes be in question or edits in question is just not worth the loss of readers and money. Firing the reporter in this case will show the public that you will rectify a situation that calls into question the papers integrity, as well as use that reporter as an example to the other reporters that they will lose their job should they ever use false information in their reporting. It promotes honesty with your reporters and gives the public a better feeling towards your paper. I feel it is a win-win situation for everyone except the reporter who got caught lying. Part 2. Explain the effect of relationships among television, movies, and electronic games with culture. The effect of relationships among television, movies, and electronic games with culture is that those things basically define culture. What I mean is that just about every aspect of our lives now has some sort of interaction with one of those things. We now have DVR’s to record shows that we miss at work, movies make millions if not hundreds of millions of dollars, and gaming has become a mainstay in just about everyone’s house. Since life revolves around communication or interactivity between people, television shows, movies and games all promote interactivity in their own way. Culture in a rudimentary way is defined by what we watch, what we play, and what we listen to, so it is quite easy to see what the relationships are for entertainment and culture. Television shows are one of the prime ways for entertainment to interact with popular culture. With the DVR being invented, Television is even more involved with popular culture because you can easily record any program you want and never have to worry about what time a show may come on at because you can watch it when you want to as opposed to when the show is originally broadcasted. You have shows like Hoarders and Intervention which shows people with problems and their struggles with overcoming those problems. You also have shows like Ellen, Dr. Oz, and previously Oprah which are talk shows that talks about celebrities, real world problems, or health related issues as well. You also have shows like American Idol, So You Think You Can Dance, and The X Factor which gives people the ability to become a television star (from just being on the show) or become a world famous singer or entertainment act, and all of these shows come with the fact that they have millions upon millions of weekly viewers. Magazines and newspapers talk about these shows, and not only that, other shows talk about these shows as well. To say that television is not a part of popular culture is equivalent to saying you do not need air to breathe. Movies are much in the same vein as Television. It is a medium that has become part of culture based off the fact that it has such a big audience, financial gain, and popularity among people. You have movies that are bringing back old games, toys and comics, with movies like Transformers, Xmen, Spiderman, The Avengers, Iron Man, Thor, GI Joes, Batman, etc. Movies are a way for new technological advancements to be brought to the public’s eye in the forms of computer animation, 3d animation and other special effects and makeup or robotic controls. Gaming now has become a lifeblood or popular culture. You have games designed for every age group from the youngest of children with educational games to games that even the oldest generation can play like games on Facebook. You have games for people who consider themselves â€Å"hard core† gamers and even have professional gaming as a way to make a living. Games like World of Warcraft have millions of subscribers who pay a monthly fee to be able to play a game online with millions of other people. Games also promote controversy over aspects of violence, sex, nudity and a sense of appropriateness for popular culture. Games like Grand Theft Auto and Manhunt are prime examples of games that promote controversy just due to the content of those games and even more so with the fact that they have been banned in countries, or have been blamed or acts of violence. Gaming has came from a sort of taboo entertainment medium that only â€Å"geeks or nerds† play to a more socially acceptable medium due to games like the ones you find on Facebook and other causal games such as the games you can find on consoles like the Nintendo DS, Sony PSP, and Nintendo Wii, and surprisingly enough you can even find games that promote being healthy by playing games such as Wii Sports, or fitness games. You can even play a game to help learn how to play certain musical instruments with games like Rockband or Guitar Hero, which allows you to play with a game controller that is designed like an instrument which will help you develop the fundamental finger and hand control to play certain instruments.

Grammar rules - Emphasis

Grammar rules Grammar rules Grammar sends many people into a panic, as they desperately try to recall what they learned in English lessons at school. But grammar doesnt have to be an impenetrable mass of rules and regulations. Breaking the English language down into bite-sized chunks and understanding the basic principles of grammar can really help you to improve your writing and make it clearer for others to understand. So here are a few basic tips to help you with grammar in your writing. 1. Parts of speech English can be complicated and its easy to get in a muddle. Heres a reminder of some of the languages parts of speech: A noun. This is a naming word to indicate someone or something. There are various types of noun: common nouns (cat, flower); proper nouns (Berlin, Andy Warhol); and collective nouns (group, team). A verb. This is most easily remembered as a doing or action word, for example, the boy eats a big bag of sweets. All sentences must contain a verb. An adjective. This is a word that describes a noun. There are different sorts of adjective: descriptive adjectives (a brilliant party, a sunny day); numerical adjectives (seven apples, five gold rings); and possessive adjectives (my hat, your coat). An adverb. There are several categories of adverb: adverbs of manner (he ran quickly, she walked slowly); adverbs of time (I hope that Gran will visit us soon); and adverbs of place (please sign here). In each instance, the adverb tells us more about the verb. 2. Match your subjects and verbs Make sure that the verb you use always matches your subject. Consider the following sentence: A bunch of grapes cost 1.99. This is incorrect, because the subject is a bunch of grapes, so you should treat it as singular. The correct version would be: A bunch of grapes costs 1.99. 3. Make words in a list match When listing items in a sentence, make sure that the words you use complement each other. Consider the sentence: You can get to sunny Scunthorpe by train, car or cycling. Here two nouns (train and car) have been mixed with a verb (cycling). It would be better to say: You can get to sunny Scunthorpe by train, car or bicycle. You can find out more about grammar on an Emphasis in-company or public course. Or you can email us to find out how we can help your organisation.

Issues vs. Problems

Issues vs. Problems Issues vs. Problems Issues vs. Problems By Maeve Maddox The word issue has been used with various meanings since the Middle Ages. For most of that time, English speakers have talked about issues, but rarely have they had issues. Issue derives from classical Latin exitus: â€Å"to go out.† The noun issue can refer to the action of flowing out, as in the medical sense of â€Å"a discharge of blood or other matter from the body†: Three days afterward there was an  issue of pus  through this opening. An issue can be an exit, a place where something comes out: The identity of its waters is shown by the re-appearance of light bodies at  its issue  that have  been thrown into it above the place where it enters the mountains. As a verb, issue means, â€Å"to exit† or â€Å"come out of†: How to explain these expressions of frustration, contempt and downright hatred heard from audiences  issuing from the theatre? When Theseus was most enraged by his conviction that his wife had betrayed him, a deep, subliminal rumble would  issue from  beneath the auditorium, making the whole  theatre  shake. As a noun, issue can mean children: This amendment proved academic, as the abdicated  King  Edward VIII  died without issue  in 1972. Some matter or question that is under discussion or in question is an issue: The issue under discussion was not about victims or about pity, but rather about challenging oppression and discrimination. The public is concerned with issues of all kinds: The Five Main Issues Facing Modern Feminism Juvenile Delinquency: Current Issues, Best Practices, and Promising Approaches The issue of bullying in schools Why Campaign Finance Reform Is the First Issue That We Must Address Issues are topics that are viewed differently by different people. Problems are major and minor difficulties that must be overcome. Problems are not controversial in the way that issues are. For example, the adoption of the Common Core Standards is an issue. Poor television reception is a problem. Since the mid-1980s, the noun issue has been co-opted by many speakers as a word for what used to be referred to as a problem. problem: a matter or situation regarded as unwelcome, harmful, or wrong and needing to be overcome; a difficulty. Here are some examples that use issue where the word problem would be sufficient: What Should I Do If My Child Has Learning Issues? Treating Foster Children for Psychological Issues I can sympathize with people who have an  issue with dogs.   If you suspect that you need more help with your reception issues, just have a chat with your local antenna specialist. Hairballs are a common  issue with cats. Is your Apple computer having issues playing sound from the built-in speakers? Ive noticed that people with contacts dont have as much of an  issue with onions. Perhaps some speakers feel that issue sounds grander or more scientific than problem. To be sure, there is some overlap between issues and problems. Climate change, for example, is both an issue and a problem. But when it comes to controlling hairballs and peeling onions, problem will suffice. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:20 Computer Terms You Should KnowTime Words: Era, Epoch, and Eon25 Idioms About Bread and Dessert

Reliance on computer technology Essay Example | Topics and Well Written Essays - 1500 words

Reliance on computer technology - Essay Example Simple tasks such as paying bills, shopping or even booking for a flight can be done over the internet hence making life so convenient and easier than it would have been without computers. Therefore, the big question looming is: Is the reliance on computer technology a good or bad thing? Computers are extremely useful across many field i.e. from doctors, developers, architects, engineers to scientists since they provide a way of making their work easier hence faster completion of work than when undertaking them manually. In addition to a computer being a great aid to work, it has also become a great tool for reference by use of the internet. Computer technology has also provided with an easy way of long distance communication over the internet through means such as social networks i.e. Facebook, twitter, Skype and MSN messenger, and the use of webcam has enabled interactive live video and audio feeds over the internet. (Kikiowo, 2011) According to Grohol, John (2005), computers have also provided an easy way of carrying out academic research through the various search engines available. This is a lot easier and faster than one going through the library catalogue. This in turn has helped students to be more productive and has provided a better learning experience. Computer are also essential in our everyday lives since with them, one can produce many documents with ease, store large amounts of data, share it with friends in different part of the world and also exchange and share ideas. There have been discussions on whether reliance on computer technology has led to deterioration of peoples’ ability to think. Since the discovery of man, the desire to settle drove him to think and come up with new inventions. At this time, there were no computers but he still had the ability to think and come up with new ways of improving his livelihood due to necessity. Therefore, one

Innovation and New Ventures Business Plan and Investor Presentation Coursework

Innovation and New Ventures Business Plan and Investor Presentation (Product) - Coursework Example Market Size / Growth Research Apart from United Kingdom(UK) being the sixth largest economy in the whole world, its automotive industry employs more than 800, 000 people and United Kingdom has more than 20 cities with London carrying the largest population of about 7,172,091. Additionally, United Kingdom is recognized as the first industrialized place with England being the most densely populated country in the world. UK has the top world universities; University of Cambridge and the University of Oxford. Many people are well educated in UK and a huge number have attended college and hence belong to the middle class level. With this in mind, UK makes a huge market for the product (muting sensor) device. Targeting London as a major market city and the greatest economy, the city has many middle class families who afford television sets and pay televisions like DSTV Pay TV (OmeSteps Introduces National Summer Sales Promotion, 2011, p 1). Moreover, technological awareness in UK is on the increase and it is spreading dynamically with good roots from its industrialization in the early 19th and 20th C. In this case, many people in London have the ability to purchase our product, especially the people with more than thirty years and have children who are chronic television addicts. It has also been noted that UK has a very rapid rate of increase of population which in this case dictates the ease of growth of our market in the near future. In this case, England has one of the fastest population growth rates in the world earning it recognition of being a country with the highest population per area. Statistics show that UK is an attractive place for muting sensor device, considering the many cities that have highly established businesses like hotels, lodgings, restaurants, nightclubs, healthcare centre and institutions which require television sets (OmeSteps Introduces National Summer Sales Promotion,  2011, p 1). These c enters are potential buyers of our product. The many families also described above treat a television set as a basic need for a home and therefore many homes will be willing to buy our product. It is also stated that UK has the top known universities which have attracted many people from all over the world to go to UK to further their studies. These students make our market size larger having in mind that many students in general have a wide interest in watching movies, series and programs in television sets. Technology is not only spreading widely and earning recognition in UK but also in almost other parts of the world including the developing world. Various countries are catching up with technological improvement and as a growth strategy, we are planning that we are going to introduce this sensor device to other developing countries where we can be exporting this device and earn the country foreign exchange (OmeSteps Introduces National Summer Sales Promotion,  2011, p 1). Mark et segmentation The New sensor technology Company has categorized its market in the city

Social Issues Essay Example for Free

Social Issues Essay 1) What social issues do I feel strongly about? I feel strongly that the minimum wage should be raised because the lower class will be able to provide for themselves and their families.The government feels the lower your class, the lower the cost of living , which is not necessarily true. I think that it’s more expensive to live in a lower class area.For example in Dayton,Ohio, the cost of living is â€Å"low† as opposed to Atlanta,Georgia, and the high expense of living. At the wage it is at they will never be able to rise out of the poverty stricken levels. It seems like the cost of living and food is steady rising but the pay is slowing rising. Companies are making millions and even billions and its employees are barely able to make a decent living, while the higher ups need to take a pay cut. Employees who make minimum wage have a much higher stress load and are at the crossroads between paying the light bill or putting food on the table. Then you have the higher ups who seems to only have to decide where they want to go for vacation or what new car or house to buy. 2) How do I go about solving personal problems? When I need to solve a personal problem I try to first figure out what is causing the issue and what I can do to eliminate it. If that doesn’t help I seek help from family and friends who have the same issue or issues. I try to find someone who has experience and ask them what they have done to help them out. I also seek help from professional doctors, therapists, instructors and or counselors. I understand that some problems will not go away on their own or overnight so I make sure to not get overwhelmed. It was suggested that I take it one problem , one step and one day at a time. I have also learned that writing in journal or notebook has helped as well. I believe that listening to music and meditating are also great ways to reduce stress and solve problems. A lot of people tend to use violence as away to escape there problems. I on the other hand am totally against violence unless its really called for. When I feel overwhelmed, frustrated, angry,  stressed and hurt, it cause anxiety to kick in fullest extreme. 3) Do I readily seek help from others when I need it? I do not always seek help from others when i need it because I have found that a lot of people tend to give their personal opinions versus helpful advice. I do however seek help from a few individuals when every other option hasn’t helped or worked out. It depends on the issue and the person in whom I am asking. For example if I was in a situation and I needed advice I would probably sit and think of ways of figuring it out for at least three days before I would even consider seeking additional help. It’s not so much that I’m independent. I dont mind receiving help , I just rather be able to say I did this on my own. Some individuals end to feel that they are better than you when you seek help from them. 4) Which of my values would I like to change? I would like to change my focus and my ambition for my youngest son to go to college because I want that to be his decision.I do not want my focus and what I want for him to drown out his own focus or dreams in life. Of course, I want him to do well and excel in life but I want him to make his own decisions and choices so he does not resent me when he gets older. As his mother it is easy to want to plan his life, career choice, mate, house car, etc etc but I understand that he will be an adult and make his own choices and all I can do is raise him to be a respectable young man and teach him good home values. Also as his mother , I can be a positive role model for him. Some mothers tend to get angry with their children , when they see them doing the same behaviors they were showing. As my son gets older i wont do things around him, that i wouldnt want him doing as a man. I do know he will do what he feels is best for him. I just have to accept that my focus and ambition is to be the b est mother I can be for him.

The Armadillo :: essays research papers fc

The Armadillo is a very different creature. It has tremendous claws, but no fighting instinct. They have teeth, but not in front, except for the milk teeth some have during infancy. They have long tongues because they catch insects. A strange thing which these animals have is a coat armor, unique among other animals. They have bony plate armor on the outside of their bodies'. Each species has a different pattern for every little plate they carry. They all are great burrowers. They sink a hole with them in it as one approaches. It takes a good man to haul even a little one back if it is halfway down it's retreat under the ground.They are active, running with a tiptoe trot. Their trot is as an aged pony that is tired. They have a varied diet. They hunt by night.Today's Armadillos are not the biggest armadillos that have ever existed. The soil of South America is full of larger Armadillo bones from the past. Some of the past bones were as much as sixteen feet long including the tail. Some even migrated to Texas.There are several species of these animals. The Six-banded Armadillos were good burrowers and massive devourers of insects. They also ate vegetable matter and were useful for devouring carrion. One specie called the Peludo was clumsy bet was effective in getting a snake to its armored hide and grinding the life out of it. It then eats the snake not effected by the poison. The king of the tribe is the Great Armadillo. It is a big creature in appearance, a yard in length from nose to tail covered with the armor. It even has armor on its legs. Its claws are very long and awfully strong. The Three- banded Armadillos had a further protection. They are able to curl up like a hedgehog and present an impenetrable ball to an enemy. It is similar than that of a hedgehog or the porcupine, but it is more interesting because of the way they fit themselves into their armor. Their head and tail pass perfectly through openings in the upper surface of the armor.

Posienden vs Athena

Athens, one of the chief city-states of all of ancient Greece, was a city greatly desired by two powerful deities: Athena and Poseidon. The myth that shows how this dispute was settled is depicted in many ways. This story can vary depending on which depiction is being observed. There are slight discrepancies between the Greek version of this myth, the Roman version, and the sculpture shown on the Parthenon in Athens. With close scrutiny of this myth, it is clear that culture, time period, and genre all are reasons for this myths disparity.This myth starts with a king named Crecrops, who is half man and half snake. He is the king of a flourishing unnamed city state in need of a patron god. He turns to Poseidon and Athena who both want to be the patron deity of this thriving city. Quickly a conflict arises between these two powerful gods. The first discrepancy between the Greek version of this myth (Apollodorus, Bibliotheca 3 14. 1) and the Roman version of this myth (Ovid, Metamorphos es 6. 70) is that when Athena and Poseidon are about to go to war over this conflict these two myths have a different deity suggesting an alternative course of action.In the earlier Greek depictions of this myth Athena decides to hold a contest of who can contribute most to King Crecrops and his city-state. After they had given their gifts (an olive tree from Athena and a salt water spring from Poseidon; Poseidon’s spring that he created also serves as an aetion of how a specific river was created near Athens. The river or spring is named Erektheis) the king would decide the victor: the patron deity of his state. In Ovid’s Metamorphoses, it is Jove who decides to hold a contest, and the judges of the contest are Olympian gods and goddesses.One reason for this difference is that the learned Ovid is giving as much respect to Jove as he can. He was being very wary not to disrespect Jove in anyway, for he did not want to end up like Prometheus. â€Å"†¦With his limbs bound upon the hard rocks by galling fetters of bronze, Prometheus fed with his liver an eagle that ever rushed back to its prey. † (Apollonius Rhodius, Argonautica 2. 1245-1247). This is a very common principle that came about more in the Roman era. In earlier Greek times, often times heroes would counteract their positive deeds by having hubris or excessive pride.The idea of hubris is clearly shown many times in Homer’s Odyssey. A prime example of this is when Odysseus is escaping from the island that Polyphemus is on and he shouts back at him, bragging in a way, and ends up almost getting hit by a boulder thrown by Polyphemus and facing the wrath of Poseidon as his journey continues. On the sculpture on the west pediment of the Parthenon, Jove isn’t depicted at all. Some may say that this is an act of disrespect, but that is simply false. The Parthenon does show Jove in a sculpture of the birth of Athena on the east pediment of the building, which is actually the front of the building.The fact is that the Parthenon was built to honor Athens’ patron goddess: Athena. The west pediment of the building is an aetion for how Athens got its name: Athena named it after herself after winning the contest. The sculpture, which was created long after this original myth was told, does not show the spring that Poseidon created most likely because sculpting that on the top of the Parthenon would be a very challenging task. Because of this, the sculpture looks more of a battle than a contest.Another reason why a â€Å"battle† theme can be felt through this sculpture is because the Parthenon was built somewhere in between 447 and 438 B. C. E. The Parthenon embodied the triumph of the Greeks, especially the Athenians, over the Persians who had destroyed the acropolis earlier in 480 B. C. E. The time period in which a certain myth is written or a sculpture sculpted in can tell us a great deal about the themes behind each respective work. As written works are passed down through the ages, each time period will interpret the document in a different way, relating to their own lives and culture.Poseidon takes losing the contest very harshly and acts drastically. In the Greek depiction of the contest between Athena and Poseidon, Poseidon, after coming up short in the competition, floods the Thriasian plain and drowns Attica under his salty sea in a fit of rage. â€Å"Athena created the olive tree, and the two divinities disputed, until the gods assigned Attica to Athena. Poseidon, indignant at this, caused the country to be inundated. † (Herod. viii. 55; Apollod. iii. 14.  § 1 ; Paus. i. 24.  § 3, &c. ; Hygin. Fab. 164. In a different translation of the story, not only does Poseidon flood Attica, but he also puts a curse on the city so that it will be forever be in a drought after the flood. This, coming from a later Roman text, can be considered an etiology. It is not hard to believe that Attica, during a certai n time period, had a drought. They used the aetion of Neptune cursing them for eternal drought to explain why this all was happening. Earlier time periods probably did not have problems with water so the aetion was not needed. They did not need to explain why they had water because it was a natural occurrence.The genres of these works also have a great influence on how they are perceived. Ovid writes in a completely different genre then earlier writers such as Hesiod. Ovid’s Metamorphoses poke fun at, in a way, of epic poems. There is more of a sense of humor in Ovid’s works then that of Hesiod. The later depictions of this contest between Minerva and Neptune are slightly wittier then their earlier counterparts. Ovid, being the learned poet that he was, was sure to still have the ultimate level of respect for both of these gods; however, his other works such as Pygmalion (Ovid's Metamorphoses, 10).Ovid knew when it was acceptable to be witty in his writings, and when t he utmost respect was required. Popular genre often shows the general moral of a group at a certain time. The sculpture of Minerva and Neptune seemingly showing battle ready gods was not a mistake. Greece and Athens especially, was celebrating an enormous victory over Persia. The Parthenon was built to honor Athena who contributed a great deal too Athenian triumphs. This sculpture could have been portrayed in a million different ways based on the sculptors’ mood, which was popular genre at that time.Over changes in culture, time, and genre different aspects of different myths are subject to change. However, just because many myths vary does not mean that these myths have nothing in common. In fact, many different myths, Roman and Greek, have the same underling principles: principles that are sometimes over looked. It is obvious that Roman and Greek myths both honor gods and they both have the same aspects about the underworld, but what often times goes unrealized is that each myth regarding a particular god or goddess is connected.As shown in the myth previously discussed, Athena and Poseidon were not playing for the same team so to speak. The tension between them is present in other works; however, it may sometimes be overlooked. One example of this tension is shown in Homer’s Odyssey. Odysseus, who is a Greek hero from the Trojan War, is a very cunning warrior much like Athena. She favors him and tries to help him in any way she can. Poseidon, on the other hand, despises Odysseus for blinding Polyphemus, and does all in his power to hinder Odysseus in his journey home. The journey back to his home town Ithaca takes Odysseus ten years.After battling with monsters like Scylla and Charybdis, Odysseus finally returns home to find his kingdom in ruin. Athena is there to provide advice and assist him in the establishment of order back in his home town. Each myth is different in its own way and has something to contribute. Everything about a myth from its genre to the time it was written conveys differences about the culture of the people who created it. The disparities in Ovid’s description of the contest between Minerva and Neptune and the accounts from Apollodorus, Bibliotheca show a great difference in culture, time periods, and genre.The sculpture on the Parthenon again communicates something different all together. With close scrutiny of the different aspects of a myth, it is unbelievable what can be discovered. There are unknown aetions waiting to be uncovered. Undiscovered connections between ancient heroes and gods ready to be made known. It is essential to dive into these myths and discover everything they have to tell us. Bibliography Frazer, J. G.. â€Å"NOTES ON BOOK 3 OF THE LIBRARY OF APOLLODORUS. † http://www. theoi. com. Theoi E-Texts Library Copyright  © 2000 – 2011, Aaron Atsma. Web. 17 Oct 2012. lt;http://www. theoi. com/Text/Ap3d. html;. Morford, Mark P. O. , Robert J. Lenardon, and Mi cheal Sham. Classical Mythology. Ninth Edition. Oxford: Oxford University Press Inc. , 2011. 177-180. Print. Anonymous, . â€Å"ATHENA MYTHS 1 . † http://www. theoi. com. Theoi Project Copyright  © 2000 – 2011, Aaron J. Atsma, New Zealand. Web. 17 Oct 2012. ;http://www. theoi. com/Olympios/AthenaMyths. html Anonymous, . â€Å"Mythagora Home Page. † www. Mythagora. com. Copyright 2012- All rights reserved. Web. 17 Oct 2012. ;http://www. mythagora. com/bios/prometheus. html;.

History ‘biased’

Brave, slaughtering, lord of battle, marched on, noble conqueror, so many dangers, came back to the battle field his victory, praise, wonderful virtues. (b) This Duke after following his enemy's, came back to the battlefield In the middle of the night. At first dawn he took the road to London At length he brought his soldiers safely across the river Thames. From there he went through London. The Londoners gave hostages and gave themselves and all that they owned to William. Finally he won the battle. (c) Yes because it hasn't got much detail in it so it sounds boring and uninteresting.It ounds like no one cared about him and he didn't have any followers because of the poor quality writing. 4) Yes because if they knew everything about him and how kind he was then they would be able to write from the truth and the writers wouldnt just me making up lies to interest people. 5) Because it makes it look as though William is a big strong hero who is bigger than everyone, like a God or a rea lly strong lord rather than a King. 6) I think source E was written by an Englishman because it doesnt include anything good about him. It Just says how things get worse and worse not â€Å"Things were getting worse but this didn't stop William! â€Å"

The Heavy Bear Who Goes With Me Essays - Drinking Culture

The Heavy Bear Who Goes With Me Essays - Drinking Culture The Heavy Bear Who Goes With Me The Heavy Bear Who Goes With Me Alcohol, probably the oldest drug known, has been used since the earliest of societies for celebration, rituals, and other social situations. In the early 1920s, society viewed alcohol as more of a social problem. The 18th amendment was passed to outlaw the consumption, sale, or trade of alcohol. This action caused much more delinquency, as a result of gangsters, and other organized crimes against the government. Prohibition was abolished with the 21st amendment in 1933. The poem The Heavy Bear Who Goes With Me was written only a few years after prohibition and reflects the true nature of alcoholism. Although alcoholism was still frowned upon in this era, Schwartz uses a bear to expose and reflect the true nature of alcoholism. In the last stanza, The secret life of belly and bone shows that Schwartz feels that alcoholism is still unacceptable behavior. Schwartz uses physical, emotional, and psychological aspects of a bear to explain the nature of alcoholism. Schwartz gives the bear human characteristics that would be true of an alcoholic, Clumsy and lumbering here and there and In love with candy, anger, and sleep. Much like bears, people who are alcoholics, may experience a great deal of difficulty keeping his/her balance or controlling their emotions. Schwartz furthers this metaphor of an alcoholic by showing a physical dependence: Trembles and shows the darkness beneath. Due to withdrawal, an alcoholic may wake up in the morning with tremors and distress that require a drink for relief. The bear is also eager to engulf his physical need as shown in the line, A manifold honey to smear on his face. This strong need for alcohol outweighs what a person knows and understands about the effect on the body. Schwartz conveys to his readers that alcoholism is an inevitable burden. He tells us the bear is That inescapable animal walks with me / Moves where I move, distorting my gesture. It is apparent that Schwartz feels that alcoholism is a bur den. Conflicts with culture may make it difficult for some people to develop their own stable attitudes and moderate patterns of drinking. An alcoholic may feel the drinking is a way to become more sociable or change their mood. The author shows that although the bear appears to be confident, he has many insecurities, The strutting show-off is terrified, dressed in his dress-suit. Schwartz shows an unhealthy connection to drinking, A sweetness intimate as the waters clasp. This line explains the emotional hold alcohol has over the bear. Using the word intimate, he shares with the readers what a very personal issue this is for an alcoholic. When he describes the waters clasp, the reader is able to understand what a strong grasp alcohol has over him. The bear Howls in his sleep because of the tightrope to further explain the emotional pain associated with this illness. Along with physical and emotional duress, the psychology of an alcoholic is a deep, recurring issue. An alcoholic who has sustained from drinking is referred to as a recovering alcoholic, not as a cured alcoholic. The author is unable to freely admit this is a problem for him; he uses the bear as a scapegoat. Schwartz tells us the story of the bear on his back. He leads the readers to believe that if it werent for the bear that everything would be okay. He states, With whom I would walk without him near. If the author could do this and leave his unbearable problems, he feels it would bare my heart and make me clear. An alcoholic must recognize that he or she is powerless over alcohol, and seek help from a higher power in regaining control of his or her life. Alcoholism is an extremely serious problem it both today as it was yesterday. The poem The Heavy Bear Who Goes With Me was written to expose a serious problem in an era where there was little or no help for this serious illness. The disorder is marked by extreme or compulsive use of alcohol. This horrifying disease strikes millions of Americans, The scrimmage of appetite everywhere. Schwartz complaints of the bear and describes it as

Tantalum Facts - Periodic Table of the Elements

Tantalum Facts - Periodic Table of the Elements Tantalum  Basic Facts Atomic Number: 73 Symbol: Ta Atomic Weight: 180.9479 Discovery: Anders Ekeberg 1802 (Sweden), showed that niobic acid and tantalic acid were two different substances. Electron Configuration: [Xe] 6s2 4f14 5d3 Word Origin: Greek Tantalos, mythological character, king who was father of Niobe Isotopes: There are 25 known isotopes of tantalum. Natural tantalum consists of 2 isotopes. Properties: Tantalum is a heavy, hard gray metal. Pure tantalum is ductile and may be drawn into very fine wire. Tantalum is practically immune to chemical attack at temperatures lower than 150  °C. It is only attacked by hydrofluoric acid, acidic solutions of the fluoride ion, and free sulfur trioxide. Alkalis attack tantalum very slowly. At higher temperatures, tantalum is more reactive. The melting point of tantalum is very high, exceeded only by that of tungsten and rhenium. The melting point of tantalum is 2996  °C; boiling point is 5425 /- 100  °C; specific gravity is 16.654; valence is usually 5, but may be 2, 3, or 4. Uses: Tantalum wire is used as a filament for evaporating other metals. Tantalum is incorporated into a variety of alloys, conferring high melting point, ductility, strength, and corrosion resistance. Tantalum carbide is one of the hardest materials ever made. At high temperatures, tantalum has good gettering ability. Tantalum oxide films are stable, with desirable dielectric and rectifying properties. The metal is used in chemical process equipment, vacuum furnaces, capacitors, nuclear reactors, and aircraft parts. Tantalum oxide may be used to make a glass with a high index of refraction, with applications including use for camera lenses. Tantalum is immune to body liquids and is a non-irritating metal. Therefore, it has widespread surgical applications. Sources: Tantalum is found primarily in the mineral columbite-tantalite (Fe, Mn)(Nb, Ta)2O6. Tantalum ores are found in Australia, Zaire, Brazil, Mozambique, Thailand, Portugal, Nigeria, and Canada. A complicated process is required to remove tantalum from the ore. Element Classification: Transition Metal Tantalum Physical Data Density (g/cc): 16.654 Melting Point (K): 3269 Boiling Point (K): 5698 Appearance: heavy, hard gray metal Atomic Radius (pm): 149 Atomic Volume (cc/mol): 10.9 Covalent Radius (pm): 134 Ionic Radius: 68 (5e) Specific Heat (20 °C J/g mol): 0.140 Fusion Heat (kJ/mol): 24.7 Evaporation Heat (kJ/mol): 758 Debye Temperature (K): 225.00 Pauling Negativity Number: 1.5 First Ionizing Energy (kJ/mol): 760.1 Oxidation States: 5 Lattice Structure: Body-Centered Cubic Lattice Constant (Ã…): 3.310 References: Los Alamos National Laboratory (2001), Crescent Chemical Company (2001), Langes Handbook of Chemistry (1952), CRC Handbook of Chemistry Physics (18th Ed.) Return to the Periodic Table

Introduction of the role of CSR in oil industry , focusing on British Term Paper

Introduction of the role of CSR in oil industry , focusing on British petroleum - Term Paper Example Oil firms generate a lot of controversy through environmental damage, and therefore, CSR is one of the key approaches to managing negative perceptions of oil firms and the oil industry. British petroleum firms have accepted that the public views them with suspicion and scepticism, so the best way to change this is to use CSR. British petroleum firms like Royal Dutch Shell and British Petroleum PLC have managed to significantly enhance their brand image by sponsoring community programs and actively participating in community benefit activities. According to Frynas (2009:34), the two companies spend a significant share of their profits on improving lives in communities across the world. They have especially been active in academics, providing annual scholarships to bright and needy students who are often hired by the companies later. These are just some of the CSR activities a select few of British petroleum firms engage in. So far, results show that efforts are effective, helping to cultivate trust and good perception of the