Case Analysis Business Level Strategy and Generic Strategies

Question: Discuss about theCase Analysis for Business Level Strategy and Generic Strategies. Answer: Introduction In the analysis of the financial performance of Hallbroke from today to the past five years, it is apparent that performance is declining with time. At year 3, there was an increase from 1.2 billion which has been constant for two years to 1.3 billion. A decline is seen from 1.1 been to 1.0 billion. This indicates that Hallbroke has been experiencing challenges of stiff competition in the market owing to the presence of BuzzDeals, Bestcos and Electro Bs who are the major competitors. Bestcos and Electro Bs have been competing for head to head with Hallbroke. According to the case, Hallbrooke is ranked the second with 350 store distribution after ElectroBs leading with 394 stores. BuzzDeals and Bestcos are ranked third and fourth respectively. In the comparison of store distribution, Hallbrooke has more stores in North-East, North-West, Scotland and Northern Ireland regions with 49, 42, and 42 respectively. Whereas BuzzDeals has 48, 39 and 39 respectively and Electro Bs has 39, 35 and 3 respectively. These two companies have fewer stores, yet they are leading turnover. This implies that the Hallbrooke has not fully utilized stores in North East, North West, Northern Ireland, and Scotland. Hallbrooke for the past three years engaged in the promotion of store refurbishment and latest DVD technology. Also, they fought for getting exclusive rights for Nexus game console and are now engaging in the contract for sole distribution rights. On the other hand, Betcos engaged in refurbishment of some stores, scrubbing of the new look and undertaking research o appealing stores; BuzzDeals engaged in refurbishing stores two and three years ago; Electro Bs had none of the engagement and is the reason where it is leading in revenue. South-East is leading with 77 stores getting revenue of 250 million and spending 44,976 on staff cost thus getting revenue of 61, 029 million. The region with the lowest revenue is North-West and Northern Ireland with revenue of 9,814 million. Based on this, strategies need to be set so as to make the region increase their revenue upward. Employees On the employee opinion survey conducted, 58% say the employer is good, and 40% say it is excellent. Employees pointed out the appearance of stores are excellent with 80% response. The employees as well pointed out the colleagues are friendly in the organization with a response of 90% excellent. The availability of employees is good at 50 %. However it is not excellent. The employees could be not apparent on recommending anyone to the organization since the response was 45% - yes and 30% - no response. Customers Even though the response rate at South-East was very low, some customers were interviewed, and response obtained. The survey showed that the organization has a good image with a response of 80% excellent and 30% corporate image response. The appearance of stores is good as it received 30% excellent and 40% good. In examining the appearance of staff, it was found out that they are good with 40% good and 30% excellent response and their availability was poor at 45% poor and good at 40% response. The goods bought are excellent with 80% excellent and 18% good. The customer service is excellent with 50% excellent and 34% good. Skill Audit In the skill audit of the South-East region, it is established that region C, D, G, I and J have received little training on level 4 and level 5 type of training. Other sections have trained personnel even though it may not be adequate. Recommendation The Hallbrooke must reduce promotions that have spanned the past three years and concentrate on strategies to increase customer base as well as sales volume. This has affected the performance of the organization as compared to Electro Bs which is leading as a result of focusing on business strategies for increasing returns via marketing selected segments. The Hallbrookes stores in North-East, North-West and Nothern Ireland and Scotland are many in number as compared to Electro Bs stores in this same location and Electro Bs is commanding the market. The Hallbrooke Company is needed to make these stores yield high proceeds. It is possible with proper business strategies of sales volume increase. It is advisable that a market research gets done so as to establish the reason as to why Hallbrooke is not performing well like Electro Bs/ Also, aggressive marketing be conducted to increase product awareness. There is the need for training on level 4 and level 5 at C, D, G, I and J areas so as increase employees productivity.